Google may forego Nexus name for its own branded smartphones


All indications are that we will see new Google phones from HTC and Huawei soon, but multiple reports from various sources stated that Google will not use the Nexus brand.

The HTC Nexus One launched back in 2009 and since then the Nexus brand has been associated with smartphones sold directly by Google with the latest and greatest Android operating system. Android 7.0 Nougat just launched last week for the current Nexus models, but the Nexus 6P and 5x may be the last Nexus branded phones.

There are no reports if these new phones will have another name or if they may simply be branded as Google phones. The sources for these various stories also reports that these new Google phones may not be as pure as Nexus devices of old. One reason many enthusiasts purchased Nexus phones was for the pure vanilla Android experience.

I personally think the pure Google experience is overrated and just paid over $925 for the fabulous Samsung Galaxy Note 7. Google may not add much to the vanilla experience, but we’ll just have to wait and see.

With the release of Android 7.0 Nougat last week, it’s likely we will see Google announce something in September as it typically does. The LG V20 will be fully unveiled in San Francisco next week and is advertised to launch as the first official Nougat device.


Leave a Comment